Turkey will now be known as ‘Turkey’ in the rebranding move

Turkey will now be known as ‘Turkey’ in the rebranding move

Turkish Foreign Minister Mevlুতt Cavasoglu tweeted a picture of him signing the letter

Turkey has told the UN that, at the behest of its president, they want to call “Turkish” in all languages ​​from now on, the UN announced on Thursday.

“The change is immediate,” UN chief Stephen Dujarric told AFP via email.

He noted that Ankara’s official letter to the UN headquarters in New York on Wednesday had been requested to change.

Earlier in the day, Turkish Foreign Minister Mevlt Cavasoglu tweeted a picture of him signing a letter addressed to UN Secretary-General Antonio Guterres.

“In the letter I sent to the UN Secretary-General today, we are registering our country’s name in a foreign language at the UN as ‘Turkish,'” he wrote, with an excerpt on “U”.

He added that the change would end the process of “increasing the value of our country’s brand”, an initiative launched by Turkish President Recep Tayyip Erdogan, who has led the country for nearly two decades.

Over the past few years, the country has sought to change its product branding from “Made in Turkey” to “Made in Turkey”.

In addition to matching how the nation is spelled in Turkish with the naming of the United Nations, the update will also help distinguish the country from the birds of the same name in English.

Georgetown University professor Mustafa Aksakal was quoted in The New York Times as saying, “The name change may seem foolish to some, but it puts Erdogan in the role of defender of the country’s international reputation.”

The newspaper further noted that the move comes ahead of next year’s presidential election as well as the centenary of the nation’s founding after the dissolution of the Ottoman Empire.

(This story was not edited by NDTV staff and was automatically generated from a syndicated feed.)

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